Liliwair is an Amazon brand offering family gifts. As an E-commerce designer, my role involves developing a unique brand identity and strategy, creating engaging videos and high-converting visuals, optimizing product listings, revamping the Amazon storefront, and creating best-selling merchandise design. I was also responsible for implementing a product launch system and managing Amazon PPC Ads. I aim to enhance the brand’s image, create the best designs, attract customers, and drive sales.
Miratti is a luxury brand renowned for its exquisite leather goods. The brand faced a challenge of lacking a cohesive art direction and consistent branding, hindering its ability to resonate with its target audience. As part of the project, my role was to unify the branding efforts and create an Arabic version of the logo specifically tailored to target Arabic countries.
Youssef Ghalem, a serial entrepreneur and founder of leading Moroccan e-learning platform Kizakoo, luxury brand Miratti, and co-founder of Ai Crafters, entrusted me with the creation of a comprehensive visual identity and art direction for his personal brand. This project also extended to several of his ventures, including the Failurepreneurs community, the book “Serial Failurepreneur,” 02Book, and the Failurepreneurs app.
Tripetide Events is a dynamic travel agency targeting a youthful and energetic audience. My task was to create a brand identity that encapsulates these attributes, ensuring that the logo and overall design instantly convey the agency’s vibrant spirit and purpose.
The Speed Writer Formula is a course by Youssef Ghalem that teaches participants how to write their own books and build a personal brand and community around it. My task was to develop a visual identity for the course and design a selling landing page using WordPress.
Serial Failurepreneur is a book by Youssef Ghalem, chronicling his entrepreneurial journey, the difficulties he faced, and the valuable lessons he learned along the way. My task was to design a visually compelling book cover and format the book’s interior, ensuring the design reflected the themes of suffering, resilience, and perseverance.
For an Egyptian coach specializing in communication and business development, the aim was to create a personal visual brand identity that represented their expertise and unique approach. The challenge was to merge a friendly and approachable style with a professional and sleek feeling, reflecting both the coach’s personable nature and their commitment to helping clients achieve growth.
The Failurepreneurs Community is an initiative by Youssef Ghalem, consisting of the Failurepreneurs App, a social media platform for entrepreneurs to share their failures, and an Instagram page providing motivational and educational content. My task was to create the art direction and branding for this community, ensuring it aligned closely with Youssef Ghalem’s personal brand.
02Book is an innovative AI application designed to assist users in writing their books more efficiently. As part of Youssef Ghalem’s portfolio of projects, it was crucial for the app’s branding and design to align with his established creative direction. My role encompassed creating the visual identity, UI design using Figma, and a WordPress landing page for email collection ahead of the app’s launch.
Agile Intelligence is a book by Mohamad Najem, focusing on the integration of AI with agile methodologies to enhance productivity. My task was to design a minimal yet creatively engaging front and back cover that includes the author’s image, and to format the book’s interior to ensure a clean and readable layout.
In addition to the final book cover design for Agile Intelligence, I created an alternative version that features a stylized, robotic, and modern aesthetic. This version aims to symbolize the speed and transition from the old era to the new era of AI. Although this design was ultimately not used, it remains a piece I am proud of and wish to showcase in my portfolio.
Top 50 AI Tools to Boost Your Creativity” is a mini book that will be printed and distributed at Gitex Africa. The book aims to provide readers with insights into the most effective AI tools for enhancing creativity. My role was to design an engaging and attractive front cover for this mini book.
Karmito is an e-commerce store specializing in selling artistic products. The brand aimed to establish a unique and cohesive brand identity that would resonate with its target audience and reflect its artistic offerings. My role in this project was to develop a comprehensive brand identity that captured the brand’s creativity and uniqueness.
Framemypet is an Etsy store specializing in selling pet portraits. The brand aimed to expand its presence beyond Etsy and establish a strong brand identity that would resonate with pet owners and art enthusiasts alike. As part of the project, my role was to develop a comprehensive brand identity that reflected the unique offerings of Framemypet.
Working as an affiliate marketer in the e-commerce field, I focused on generating sales for affiliate products in the Moroccan market using Facebook Ads, stores, and landing pages. The goal of the project was to achieve 2 to 3 sales per day by creating well-enhanced product pages and landing pages with a high conversion rate and advertising with Facebook ads with strategic ad creatives.
Fail Khair Rabat Initiative is a non-profit association dedicated to various philanthropic activities in Rabat. With only an outdated logo and no clear art direction, the association sought to elevate its image and establish a cohesive visual identity that would reflect its values, personality, and foster a sense of unity among its members.
