Scope: 

Objective: To create a compelling and cohesive visual identity for the course that aligns with Youssef Ghalem’s personal brand, and to design an engaging landing page that effectively communicates the course’s value proposition and drives sales.

Creative Direction: The design needed to reflect the professional and motivational nature of the course while staying consistent with Youssef Ghalem’s established brand themes:

• Visual Identity: Developing a brand identity that includes logos, color schemes, and typography, ensuring it resonates with Youssef’s brand.
• Landing Page: Creating a visually appealing and persuasive landing page to attract and convert potential students.

Process:

1. Visual Identity Development: Created a cohesive visual identity, including the logo and branding guidelines, that encapsulates the essence of the course.
2. Landing Page Design: Designed a WordPress landing page with a focus on clear messaging, engaging visuals, and strong calls to action to drive course enrollments.

Outcome: The visual identity and landing page for The Speed Writer Formula successfully convey the course’s benefits and align with Youssef Ghalem’s personal brand. The landing page is optimized for conversions, providing a seamless user experience and effectively communicating the course’s unique value.

Visual Elements Created:

• Logo
• Color Palette and Typography
• WordPress Landing Page Design

This project underscores the importance of strategic branding and design in creating a compelling online presence for educational products, ensuring they attract and engage the target audience.