Scope: 

Objective: To design a book cover that visually represents the essence of Youssef’s story, emphasizing his struggles and triumphs, while integrating symbolic elements such as the eagle and Greek mythology to highlight themes of resistance and commitment.

Creative Direction: The design approach focused on portraying the emotional depth and narrative of Youssef’s experiences:

• Cover Design: An evocative front and back cover that embodies the themes of suffering and resilience, featuring the eagle as a central symbol of strength and focus.
• Visual Elements: Incorporation of Greek mythology visuals (Sisyphus for example) to symbolize resistance and unwavering commitment, adding a classical and enduring quality to the design.

Process:

1. Concept Development: Collaborated with Youssef to understand the key themes and messages of the book, translating these into visual concepts.
2. Cover Design: Designed an impactful cover that captures the essence of the book’s narrative, using a combination of symbolic imagery and thematic color schemes.
3. Interior Formatting: Created the book’s interior layout, ensuring a seamless and engaging reading experience that aligns with the overall aesthetic of the book.

Outcome: The final design of Serial Failurepreneur effectively conveys Youssef Ghalem’s journey and the profound lessons he shares. The cover’s striking visuals and symbolic elements not only attract readers but also provide a deep, visual representation of the book’s core messages. The interior formatting complements the exterior design, providing a cohesive and immersive reading experience.

Visual Elements Created:

• Front and Back Cover Design
• Symbolic Imagery 
• Interior Layout and Formatting

This project showcases the power of design in enhancing storytelling, turning Youssef Ghalem’s entrepreneurial struggles and successes into a visually engaging and inspiring narrative.