To address this challenge, I embarked on an art direction and branding improvement project for Miratti, focusing on creating a visually compelling and culturally relevant brand identity.

Art Direction:
I initiated the project by establishing a comprehensive art direction for Miratti. This involved defining the brand’s visual style, tone, and overall aesthetic, ensuring that it aligned with the luxury positioning of the products. By curating a distinct visual language, I aimed to elevate the brand’s appeal and create a consistent and recognizable presence across all touchpoints.

Brand Identity Unification:
To unify the branding, I utilized the existing logo as a starting point. By carefully analyzing its elements and essence, I created a cohesive visual system that could be applied consistently across various brand materials. This included refining the logo, selecting an appropriate typography, and developing a harmonious color palette that exuded elegance and sophistication.

Arabic Logo Creation:
Recognizing the importance of targeting Arabic countries, I undertook the task of creating an Arabic version of the logo. Taking into account cultural nuances and aesthetic preferences, I designed an Arabic script that complemented the original logo while capturing the essence of the brand. This Arabic logo ensured a seamless brand experience for Arabic-speaking audiences, fostering a deeper connection and resonating with their cultural sensibilities.

Brand Collateral Enhancement:
To reinforce the new art direction and branding, I extended my efforts to enhance the brand collateral materials. This included designing high-quality packaging, tags, labels, and other branded assets that reflected the refined aesthetic of Miratti. By ensuring consistency in design elements, typography, and color usage, the brand collateral became a visual representation of luxury and exclusivity.

Throughout the project, my aim was to elevate the Miratti brand to new heights by unifying its visual identity and creating a culturally relevant Arabic logo. The refined art direction and branding improvements provided a cohesive and consistent brand experience, resonating with luxury consumers and establishing a stronger presence in the market. With a visually compelling brand identity in place, Miratti could confidently showcase its exceptional leather goods to discerning customers in both local and international markets.