Brand Identity for Karmito, an artistic E-commerce Store
Karmito is an e-commerce store specializing in selling artistic products. The brand aimed to establish a unique and cohesive brand identity that would resonate with its target audience and reflect its artistic offerings. My role in this project was to develop a unique brand identity that captured the brand’s creativity and uniqueness.
Categories
Branding and art direction
Client
Karmito
Through extensive research and strategy development, we defined Karmito’s vision, values, and target audience. With these insights, we crafted a visually striking logo featuring an eye wearing an artist’s beret. The logo symbolizes creativity and artistic expression, while the brand’s colors, typography, and graphic elements complemented the logo’s design, reflecting the brand’s artistic nature.
The brand identity extended to collateral materials, including business cards, stationery, packaging, and labels. Consistency in design elements ensured a cohesive brand experience. Additionally, the website design showcased the brand’s artistic products in an intuitive and visually engaging manner, creating a seamless online shopping experience.
Comprehensive brand guidelines were developed to maintain consistency in future brand communication. These guidelines served as a valuable resource for maintaining the brand’s integrity across marketing materials and touchpoints.
Through this brand identity project, Karmito established a strong and distinctive brand presence in the artistic e-commerce market. The visually striking logo and cohesive brand identity captured the essence of the brand, captivating customers and fostering brand loyalty. Karmito positioned itself as a trusted destination for artistic products, providing a memorable and immersive brand experience.
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