Scope: 

Objective: To develop a cohesive brand identity and visual language for the Failurepreneurs Community that resonates with Youssef Ghalem’s overarching themes of resilience, learning from failure, and perseverance. The design needed to be consistent across all platforms, including the app and Instagram page.

Creative Direction: Adhering to the established themes in Youssef’s personal brand, the design focused on:

• Consistency: Maintaining a visual and thematic consistency with Youssef Ghalem’s brand.
• Inspirational and Educational: Creating content that motivates and educates entrepreneurs, reflecting the community’s mission.

Process:

1. Brand Identity: Developed a brand identity that includes logos, typography, and color schemes, ensuring it aligns with the existing themes of Youssef Ghalem’s personal brand.
2. Visual Assets: Created visual assets for the community, including promotional materials and social media content.
3. UI Design: Designed the user interface for the Failurepreneurs App, focusing on user experience and visual appeal.
4. Instagram Content: Designed several Instagram posts that align with the brand’s motivational and educational goals.

Outcome: The Failurepreneurs Community branding successfully integrates with Youssef Ghalem’s personal brand, providing a consistent and engaging experience across all platforms. The app’s UI is intuitive and visually appealing, encouraging interaction and community building among entrepreneurs. The Instagram page’s content is both inspiring and informative, supporting the community’s mission to learn and grow from failures.

Visual Elements Created:

• Comprehensive Brand Identity
• Logo
• Color Palette and Typography
• Visual Assets for Promotion
• UI Design for Failurepreneurs App
• Instagram Post Designs

This project demonstrates the importance of cohesive branding and thoughtful design in building a supportive and inspiring community for entrepreneurs.