Working as an affiliate marketer in the e-commerce field, I focused on generating sales for C.O.D Network affiliate products in the Moroccan market using Facebook Ads, stores, and landing pages. The goal of the project was to achieve 2 to 3 sales per day by creating well-enhanced product pages and landing pages with a high conversion rate and advertising with Facebook ads with strategic ad creatives.
Digital Marketing, E-commerce
Hanouta
The project began with the first milestone of coming up with a name for the affiliate store that would resonate with the Moroccan culture and be relevant to the target audience. After a session of research and brainstorming, the name Hanouta was chosen, which means “a small shop”.
To kickstart the project, the online store was created using Youcan to create an efficient and hassle-free way to set up the store and manage product pages. The store layout and structure were easily customized, allowing for a seamless and visually appealing shopping experience for customers which leads to a higher conversion rate.
Next, product research was conducted to identify potential products that would perform well in the Moroccan market. Spy tools and market analysis were utilized to identify suitable products for testing.
The next milestone involved creating well-designed product pages and landing pages for the selected products, optimized for high conversion rates. The pages included compelling copywriting that addressed viewers’ pain points, along with high-quality product graphics.
Additionally, Ad videos were created to showcase the product functionality effectively, adhering to Facebook ad policies, and following a creative strategy to create high-performing videos.
The final milestone encompassed launching ads for the products. Out of the three products tested, two showed promising results, generating sales at a low cost per result (around 1 to 2 dollars for the winning products). The conversion rate was notably high, reaching up to 30%. Within a month, the project achieved over 100 sales.
30 days results:
Ad creatives used:
This project served as a testament to the success achieved through a combination of my digital marketing notably Facebook Ads, and my versatile creative skills such as graphic design and video editing. It demonstrated the ability to establish and run a successful e-commerce business using well-crafted esthetics, persuasive copy, and strategic advertising techniques.
Let’s collaborate on creating impactful designs that captivate your audience, increase conversions, drive brand engagement, and elevate your sales to new heights