Scope :

Objective: The aim was to craft a visual identity that resonates deeply with Youssef’s personality, history, and the challenges he faced throughout his entrepreneurial journey. This identity needed to encapsulate the essence of his experiences, particularly the numerous failures and deceptions he endured.

Creative Direction: Drawing inspiration from Youssef’s personal narrative, the art direction focuses on themes of resilience and perseverance. Key elements include:

• Color Scheme: Dominant use of red to symbolize suffering and endurance.
• Symbolism: The eagle, Youssef’s favorite animal, represents his tenacity and unwavering focus amidst adversity. The eagle, embodying strength and vision, serves as a central element in the brand identity.

Process:

1. Mood Board Creation: Developed a mood board reflecting the emotional and visual tones of Youssef’s journey, incorporating serious elements that highlight the gravity of his experiences.
2. Identity Design: Crafted a cohesive visual identity that includes logos, typography, and color palettes aligned with the brand’s narrative.
3. Application: Implemented the visual identity across various projects and platforms, ensuring consistency and alignment with Youssef’s overarching brand story.

Outcome: The resulting brand identity not only captures the spirit of Youssef Ghalem’s entrepreneurial path but also sets a distinct and memorable tone for his current and future endeavors. The integration of meaningful elements like the eagle and the color red ensures that his personal brand stands out and resonates with his audience, symbolizing his journey from struggle to triumph.

Visual Elements Created:

• Mood Board
• Logo
• Color Palette and Typography

This project exemplifies the power of visual storytelling, turning Youssef Ghalem’s personal and professional history into a compelling brand narrative that inspires and engages.