Scope: 

Objective: To develop a visual identity and user interface for 02Book that reflects the innovative and supportive nature of the app, while maintaining consistency with Youssef Ghalem’s personal brand themes of resilience and perseverance.

Creative Direction: The design aimed to be intuitive and user-friendly, with a modern and professional aesthetic that inspires confidence in the app’s capabilities:

• Visual Identity: Establishing a brand identity that includes logos, color schemes, and typography, ensuring alignment with Youssef Ghalem’s overarching brand.
• UI Design: Creating an engaging and efficient user interface with a focus on simplicity and usability.
• Landing Page: Designing a compelling landing page to generate interest and collect emails for the app’s launch.

Process:

1. Visual Identity Development: Created a cohesive visual identity, including logo design and branding guidelines, to ensure a consistent look and feel.
2. UI Design in Figma: Designed the app’s user interface using Figma, focusing on a seamless user experience that simplifies the book-writing process.
3. Landing Page Creation: Developed a WordPress landing page to capture email leads, featuring clear calls to action and an overview of the app’s benefits.

Outcome: The resulting visual identity and UI design for 02Book effectively communicate the app’s purpose and benefits, while staying true to the themes of Youssef Ghalem’s personal brand. The landing page successfully captures user interest and collects email leads, setting the stage for a successful app launch.

Visual Elements Created:

• Logo and Branding Guidelines
• Color Palette and Typography
• UI Design using Figma
• WordPress Landing Page for Email Collection

This project highlights the importance of cohesive design and strategic branding in launching a new digital product, ensuring it resonates with the target audience and aligns with the overall brand narrative.