Liliwair on Amazon: Branding & Creative Optimization

I helped elevate Liliwair’s presence on Amazon by reshaping its brand identity and visual strategy to drive stronger customer engagement and conversion. This included redesigning product visuals, creating branded videos to boost CTR, and revamping A+ content and listings to reflect a cohesive, premium image. I also managed PPC campaigns on Amazon, balancing performance and budget efficiency to support both short-term sales growth and long-term sustainability. Through consistent creative direction and data-driven optimization, I turned a simple gift brand into a more compelling, competitive player in the e-commerce space.